Having the green verification tick next to your WhatsApp business account can make a big difference. This tick shows users that your account is official and belongs to your business.
Getting verified with the green tick builds trust and credibility for your brand on WhatsApp. It results in more customers engaging with your business.
So how do you go about getting the coveted green verification tick? This comprehensive guide will walk you through the steps.
Why Should Your Business Get Verified on WhatsApp?
Here are some key reasons to get the green verification tick:
- Shows users your account is real – With so many fake accounts and scams, the green tick indicates your business is authentic.
- Builds trust – Customers will have confidence interacting with your verified account versus an unverified one.
- Increases engagement – More users will be willing to message your account if it has the green tick next to your name.
- Boosts sales – You can drive more sales and conversions by communicating with customers through a verified WhatsApp account.
- Improves customer service – Quickly resolving customer issues over WhatsApp builds loyalty. The green tick makes customers feel valued.
- Stands out among competitors – Verification sets you apart from competitors who lack the green tick.
Pre-Requisites to Apply for Verification
Before applying for verification, fulfilling certain pre-requisites will improve your chances:
Step 1: Get a WhatsApp Business API Account
To use WhatsApp for business purposes, you need to have a WhatsApp Business API account. This API access allows messaging customers at scale.
Register for the WhatsApp Business API through an approved partner like WATI or Meta. The regular WhatsApp Business app does not make you eligible for verification.
Step 2: Verify Your Business Details
Submit your business details like address, phone number, tax identification etc. on Meta Business Manager.
This verifies your organization as legitimate to WhatsApp. Use your company’s legal registered name.
Step 3: Build Your Reputation
Earn publicity on reputed news, magazine, and industry sites to establish credibility. WhatsApp favors verifying businesses with an existing strong reputation.
Step 4: Add Two-Factor Authentication
For extra security, enable two-factor authentication on your WhatsApp account. This requires entering a unique PIN along with your phone number when logging in.
How to Apply for the Green Verification Tick
Once you fulfill the pre-requisites, you can request verification:
Option 1: Through Meta Business Manager
Follow these steps:
- Go to Business Settings > WhatsApp Accounts > WhatsApp Manager
- Under Account Tools, click on ‘Phone Number’
- Tap the Settings icon and choose ‘Profile’
- Enter your business details accurately
- Click ‘Submit Request’ to apply
Option 2: Through a WhatsApp Business Provider
- Ask your provider to submit the verification application on your behalf
- Or follow the instructions they provide to self-apply
- Approval can take 2-3 weeks after applying
Tips If Your Application Gets Rejected
If your initial request gets rejected, try these tips before reapplying:
- Get published on more news and industry platforms to boost credibility
- Increase your WhatsApp messaging volume to show active use
- Add WhatsApp chat links on your website and social media profiles
- Ensure your business details on Meta Business Manager are fully accurate
- Wait at least 30 days before submitting a new verification request
Enjoy the Benefits of Getting Verified
Once approved, the green badge unlocks many advantages:
Increased Trust and Engagement
Your business name displays instead of just a phone number. The green tick indicates your account is genuine. This leads to higher engagement and prevents blocks.
Improved Brand Image
The green badge elevates your brand image as a trusted, credible business on WhatsApp. Users feel confident transacting with a verified profile.
Better Customer Relationships
Quickly resolving customer complaints over WhatsApp increases satisfaction. Verification reassures users your business is authentic and cares about them.
Stand Out Among Competitors
The green tick allows you to stand out against competing brands lacking verification. It signifies you meet WhatsApp’s standards for legitimacy.
Conclusion
Getting verified with the green tick establishes your WhatsApp business profile as official and trustworthy. Follow this step-by-step guide to submit your request and unlock the many benefits. With persistence and meeting WhatsApp’s criteria, your account can earn the green badge that builds customer trust.
